Merit Moving

Merit Moving is a Raleigh-based moving company that needed a strong brand identity and digital presence to compete in a crowded market. With inconsistent leads and limited online visibility, the company faced challenges in generating a steady flow of moves. We rebuilt their website on Webflow, established clear branding, and began building out SEO strategies to position them as one of the top moving companies in Raleigh. This project serves as both a growth engine for Merit Moving and a case study for Circuit Tech Solutions’ move into performance-based SEO services.

What We’ve Done

1. Rebranded with new colors, shirts, flyers, and marketing collateral
2. Designed and launched a new Webflow website with optimized forms
3. Set up digital marketing tracking (Google Analytics, Google Search Console, SEMrush)
4. Developed location-specific landing pages for Raleigh, Cary, Durham, and Wake Forest
5. Created and tested new pricing page and quote system
6. Built content strategy including blogs, FAQs, and city-specific SEO
7. Established retainer-friendly structure (hosting + change credits) to support growth

‍

We’ve Got Work to Do

Merit Moving’s old problem was clear: leads weren’t consistent and they relied too heavily on word-of-mouth and one-off flyer campaigns. The company needed a way to increase organic leads, convert them into booked moves, and reduce dependency on expensive ads. With a 20% close rate and every inquiry going through the website, SEO became the natural next step for scaling.

Merit Moving Asked Us To

• Increase weekly booked moves through better lead generation
• Build a website that highlights trust, professionalism, and affordability
• Optimize the quote form for higher conversions
• Develop an SEO plan that balances short-term wins and long-term growth
• Establish a repeatable marketing system that Circuit Tech Solutions can use for future clients

Our Approach

We’re starting with SEO-first growth, focusing on high-intent keywords like Raleigh moving service, affordable movers Raleigh, and last-minute movers Raleigh. The site is structured using the AIDA model on core pages, while supporting content like FAQs, blog posts, and location pages build organic traffic. Tracking is set up in Google Analytics, Google Search Console, and SEMrush to measure results weekly.

‍