Sanderson Athletics Club

Summary

Sanderson Athletics Club wanted to refresh its online presence to better serve athletes, parents, and the wider community. With dozens of teams across multiple sports, hundreds of student-athletes, and an engaged parent and alumni base, their old system made it difficult to communicate schedules, showcase teams, or connect with sponsors. It was time for a redesign that matched their energy, professionalism, and community pride.

What We’ve Done

1. Strategic discovery sessions with coaches, parents, and administrators
2. Website redesign with a focus on usability and clarity
3. Mobile optimization for on-the-go access to schedules and updates
4. Sports pages with head coach, team parent, and contact info
5. Component-based UI kit for easy updates by volunteers
6. Sponsorship & ticketing integration to increase revenue opportunities
   
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We’ve Got Work to Do

Sanderson Athletics Club needed help making information about their programs easy to find and understand. Their old setup left parents digging for schedules, volunteers unsure where to sign up, and sponsors without a clear way to support. They also wanted a design that could grow with them — from highlighting athletic achievements to providing smooth experiences for purchasing passes and merchandise.

• Modernize their athletics website with a clean, bold design
• Simplify navigation so parents and students can quickly find what they need
• Highlight teams, coaches, and seasonal sports with consistent layouts
• Create a sponsorship system that gives businesses visibility while supporting the club
• Provide a visual system that volunteers and administrators can easily manage

Our Approach

We used the AIDA model (Attention, Interest, Desire, Action) to structure key pages, ensuring each visitor is guided to important actions like buying a pass, volunteering, or becoming a sponsor. Team pages feature consistent layouts with coach info, team parent contacts, and social media links to keep families connected. We also integrated calls-to-action for donations and sponsorships across the site to drive engagement and funding.

Results

• Clearer communication with athletes and families through streamlined navigation
• Easy access to schedules, tickets, and passes, improving game-day attendance
• A professional online presence that boosted sponsor visibility and support
• Consistent branding across sports, reinforcing community pride
• A scalable system that makes future updates simple for administrators and volunteers

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